For years I lived in an awkward truce with Facebook. Facebook hosted my family photos, political rants, and updates on side projects. In exchange, I accepted that Facebook would use my profile information to show me targeted advertisements. I even made some of those advertisements myself to help market my books.
This week's revelation that Facebook's lax rules on app developers sharing profile information led to 50 million people's profiles being used for electioneering broke the truce. I don't know if my profile information was shared, but it's clear that millions of people had their information released to a third party without their consent.
Unlike other data breach cases, this wasn't a hack. This was just a clear illustration of Facebook's lack of concern for user privacy. This broke the truce.
I'm not going to delete my account. In an age of identity theft and imposter accounts, Facebook still provides a useful tool for asserting my identity. Quitting entirely would leave a Tyler-sized hole in Facebook that could be used to confuse my friends and relatives. Facebook still provides a useful way for me to foster confidence in my public key on the part of my friends.
What I am going to do is delete the majority of my content. Facebook broke the truce, so I'm taking away the content that helps drive traffic and generate their revenue.